The more you know the smarter you are.

We're the kind of agency that believes in the power of knowledge. That's why we organize the Brand Summit and publish the Best Practices Report...and why we sponsor the research that leads us to the Brand Impact Report. We hope you will find the the insight in these documents helpful. So, go ahead and get smarter!

  • 2011
  • 2009
  • 2008
  • 2007

2011 Brand Impact Study

Liquid Agency and Socratic Technologies are pleased to present the findings of the 2011 Brand Impact Study - an annual research exercise measuring the effectiveness of branding activities in the technology sector. The model for this study has been tested with more than 200,000 respondents who have evaluated almost 200 brands in 40 markets (both B2B and B2C). The findings from this study were collected through an online survey in January 2011, and can be downloaded here. This year Facebook scored highest, wining the Overall Brand of the Year award as well as the B2C Brand of the Year, while Adobe scored highest in the B2B category.

  • 2011 TOP OVERALL TECH BRAND
  • 2011 TOP B2B BRAND
  • 2011 TOP B2C BRAND

 

2009 Brand Impact Study

The 2009 study conducted in conjunction with our research partner, Socratic Technologies, includes 240 brands in a wide berth of B2B and B2C technology categories, ranging from social media to smartphones. In 2009 Google won the Overall Brand of the Year award as well as the B2C Brand of the Year. This year Microsoft won Brand of the Year in the B2B category - which is the first time that Microsoft won top honors.

  • 2009 TOP OVERALL TECH BRAND
  • 2009 TOP B2B BRAND
  • 2009 TOP B2C BRAND

 

2008 Brand Impact Study

The 2008 study conducted in conjunction with our research partner, Socratic Technologies, evaluated more than 275 brands, identifying 34 winners in a variety of B2B and B2C categories. In 2008 Amazon was the winner of the B2C category and Adobe scored highest in the B2B category.

  • 2008 TOP OVERALL TECH BRAND
  • 2008 TOP B2B BRAND
  • 2008 TOP B2C BRAND

 

2007 Brand Impact Study

The 2007 study conducted in conjunction with our research partner, Socratic Technologies, evaluated more than 250 brands, identifying 22 winners in a variety of B2B and B2C categories. In 2007 Google was the winner of the B2C category and Cisco scored highest in the B2B category.

  • 2007 TOP OVERALL TECH BRAND
  • 2007 TOP B2B BRAND
  • 2007 TOP B2C BRAND