The Liquid Brand Breakfast.

Every three months we invite a select group of clients and friends to start the day with some food for thought about brands and branding. The two hour events feature respected speakers who present topics relevant to brands seeking to learn about trends. Let us know if you’d like to get on the list.

  • Upcoming Brand Breakfasts

    We have not selected a topic or speaker yet. If you’d like to be notified when we announce the details, please let us know and we’ll get you on the list. Please be aware that seating is limited. We will do our best to save posts for those clients interested in attending, but please be aware that we may not be able to accommodate everyone.

  • September 16, 2008

    Social Media and Its Impact On Brand Experiences

     
    Presented by: 
    Ben Bajarin, Director, Consumer Technology Practice, Creative Strategies
    Summary: 
    This presentation is focused on the future of social media and what this means for brands. Social media continues to grow at a rapid pace - facilitating the creation of countless networks and communities. Because social media involves action (a simple update of a profile, posting a video, sharing a song, photos, comment, etc.) the result is an exponential increase in communication exchanges as well as content creation. And, this is rapidly proliferating across many devices – from mobile phones to computers, and even on TV.
    Social media is changing the web by encouraging and facilitating dialogue – and this has important effects on brands and branding. How are brands leveraging this new world? What kind of branded content makes sense for social media? Some brands are embracing social media and some are not. Who is doing it well? What constitutes success? What are the biggest challenges that brands face with social media? What are the biggest mistakes that people have made in using this new vehicle for their brands?

  • June 17, 2008

    The Future of Mobile Technology

     
    Presented by: 
    Tim Bajarin, CEO, Creative Strategies
    Ben Bajarin, Director, Consumer Technology Practice, Creative Strategies
    Summary:
    Look around and it's obvious that we are living in an increasingly mobile world. The advent of devices that enable each of us to be connected at any point during the day, regardless of where we are is changing the way that we communicate and access information.
    Mobile technology across the globe is exploding with growth. People everywhere are seeking new ways to communicate.
    This presentation will explore how and why mobile technologies will be one of the most important growth sectors of the technology industry as well as how and what people are doing with mobile devices.
    Are we at an inflection point for the technology industry? Are we in the process of re-defining a personal computer? How does this trend affect brands and branding? What are the marketing challenges and opportunities?