Initiatives about brand new thinking.
Branding is not just our work, it is our passion. That is why we sponsor research initiatives that enable us to evaluate the latest ideas about branding and marketing. The smarter we get, the better work we can do. Besides, we actually enjoy discussing issues and uncovering best practices. Nerdy, eh?
In conjunction with our research partner, Socratic Technologies, we field an annual research study that identifies which brands have had the most impact for the year. We do this across 24 categories, including B2C and B2B brands. We publish the results in a report that is available on our website for free, and we present the Brand Impact Awards to the brands that score the highest rankings.