Facebook turned in a healthy earnings report on January 30, 2013 much ado to its ability to serve its more than one billion users with ads on their device of choice: their mobile device. In fact, 23 % of Facebook's ad revenue in Q4, 2012 came from mobile advertising and they expect that number to continue growing. For the first time, consumers are accessing the Internet more via their mobile devices than they are their desktops and brands are taking notice. Liquid EVP Randy Basso had the opportunity to provide insights on this growing segment of brand marketing and advertising with the Bay Area's ABC 7 News.
January 30, 2013