Brand Architecture

As brands grow, things can get complicated. Sometimes due to acquisitions, other times to a proliferation of products...or relationships with other brands, sub-brands and brand extensions. We work with our clients to define brand architectures that make order from what can be a chaotic landscape.

  • Coding Technologies Coding Technologies, provided audio compression solutions for the mobile, broadcasting, as well as PC/internet and consumer device markets. As the company prepared for an IPO or an acquisition, they asked Liquid to help them sort through their Brand Architecture, in order to simplify their offering. Shortly afterwards they were purchased by Dolby for appr. $250M.

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