Brand Compass

Without a sound brand strategy, you can't deliver effective branding programs. That's why we help companies articulate the fundamental essence of their brand, by clearly defining the brand purpose, onliness, trueline, and personality.

  • Springsoft In a market dominated by a few big end-to-end solution providers, SpringSoft saw an opportunity to truly specialize, offering only those design automation tools that were highly differentiated and unique. We helped position SpringSoft as the company whose products accelerate engineers by speeding up their most time-intensive chip design tasks.

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