Brand Positioning

Positioning is about finding the key differentiators and making sure they are relevant, sustainable and defendable. We conduct workshops, execute research, evaluate the competitive landscape - and ultimately we help companies uncover what gives their brand an edge over their competitors.

  • Keynote Liquid helped position Keynote as the test and measurement experts for internet performance. This strategy was eventually articulated through the tagline “The Mobile and Internet Performance Authority”, and became the driver for a new Brand Architecture that re-focused the company’s offerings around the brand’s strengths and the key relevant differentiators.

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