At Home increases benefits utilization through open enrollment campaign
At Home
Practice
Industry
- Retail
Services
- Campaign strategy and planning
- Campaign asset production
- Brand campaign management
With over 8,000 employees, expanding to nearly 250 locations, the At Home brand had some serious momentum. Their motto, “Biggest selection. Best prices. Every day,” reflects the variety of 50,000 everyday low-priced products housed within the average-sized store of 110,000 square feet. Anyone can find something they love At Home, no matter their style, room, or budget. It’s a decorator’s dream.
At Home had recently gone public, and they set their sights on delivering the dream not only to customers, but shareholders and employees alike.
Liquid Agency developed an emotionally resonant open enrollment campaign centered around the tagline “At Home is Where the Heart Is” that both increased benefits utilization and reminded team members what they loved about working at the company.
