The Rules of Genius #22: Embrace messiness
It’s almost impossible to reconcile creativity with cleanliness. The sculptor gets metal dust all over his studio. The writer must…
Author: Marty Neumeier
The Rules of Genius #21: Visualize with sketches, models, or prototypes
Our intuitive responses to new problems don’t always work. When you move directly from knowing to doing something, you can…
The Rules of Genius #20: Apply aesthetics deliberately
Aesthetics is a collection of tools used to create and appreciate beauty, such as shape, rhythm, contrast, scale, color, and…
The Rules of Genius #19: Put the surprise where you want the attention
The rule for surprise is this: Direct the most attention to the most important part of your idea. Don’t sprinkle…
The Rules of Genius #18: Don’t be boring
The most common killer of a great idea is dull execution. Boredom interferes with understanding. It lets the mind wander…
The Rules of Genius #17: Match form to function, function to form
Form doesn’t always follow function. Sometimes it works the other way around. The rule is simply this: form and function…