Research and evaluation

Every brand campaign must have a strong foundation, and yours is based on our depth of market research. We evaluate your current communications and paid media strategy, including buyer personas, believer profiles, competitive landscape, market position and customer journey. We provide a comprehensive GAP analysis of existing opportunities and develop a strategy optimized to your goals. And with offerings including brand economics, we help leadership align marketing and media spend strategies with sales goals and KPIs that matter.

Other C+M services

Media planning and buying
Campaign strategy and planning
Brand campaign management
Campaign asset production
Brand campaign tracking