Brand management and governance

Your brand is a strategic business asset—one that affects everything from customer perception and market differentiation to the ability of the company to compete for talent and even legal liability. Great design systems are only valuable if they are well activated. We arm our clients with brand management toolkits that provide the details needed to implement brand communications and evaluate with confidence.

With our brand governance solutions, we help develop financial models, systems and workflows that enable and empower people throughout the organization to be effective stewards of one of your most valuable intangible assets—your brand.

Brand management tools

• Brand guidelines
• Visual identity guidelines
• Voice and tone guidelines
• Co-marketing guidelines
• Digital asset management systems (Brand Folder)

Brand governance

• Brand economics modeling
• Brand training
• Brand workflow and approval design
• Annual brand audits and benchmarks

Other Bx services

Brand strategy
Research and customer insights
Brand messaging and brand storytelling
Brand naming
Visual identity
Brand activation
Brand tracking and analytics
Brand portfolio architecture