Brand naming

Finding the right name for an organization, product or service is no small task—in fact, it is likely one of the most difficult business decisions you will make. Brand naming is filled with complexity, from aligning your executive team to securing an ownable global trademark. And, of course, everyone wants to love it.

We understand the intricacies of brand naming and explore those that work best with an organization’s purpose. We uncover open territories and push ourselves creatively to get to something distinct and tap into the power of brand for names that feel relevant to the purpose, and we work with legal teams to ensure ownability. No small task, but we’re good at it.

Brand naming

• Corporate naming
• Sub-brand naming
• Product naming
• Name validation research
• Name testing
• Culture and linguistics screenings

Other Bx services

Brand strategy
Research and customer insights
Brand messaging and brand storytelling
Visual identity
Brand management and governance
Brand activation
Brand tracking and analytics
Brand portfolio architecture