Liquid x Avasta Challenger Index
Who’s building brand momentum—and who’s being left behind??
The Liquid x Avasta Challenger Index tracks which brands are building the momentum needed to challenge—and even overtake—established category leaders. It’s not just about market share or awareness. It’s about perception, positioning, and future potential.
Why is it important?
In today’s dog-eat-dog market, winning means more than keeping up—it means owning your space. This Index reveals how category brands are seen by real buyers, helping you understand whether your brand is positioned to lead—or at risk of falling behind.
What will I learn?
You’ll uncover which brands are:
- Challenging the status quo
- Building momentum with buyers
- Positioned for future leadership
- Losing ground in their category
You’ll also get a view into what’s driving brand momentum—so you can apply it to your own.
Now Available: Edition 3 — B2B Services
See which B2B brands are gaining ground—and what it takes to lead. If you’re in the fight to own your category, this is essential intel. Edition 3 focuses on B2B Services, covering:
- Cloud Services
- Cybersecurity
- HR Tech
- Management Consulting
Download the B2B Services Index Now
Let's talk!
To take a closer look into the overall themes, competitive landscape, and how your brand shows up, complete the contact form and we’ll reach out to schedule a time.
Not seeing your category? Send us a note to commission a custom report. Or take a look at our previous reports to see if you made the list.
Edition 1: B2B Products
Categories include: B2B AI, Business Intelligence, CRM, Cybersecurity, Database Management, Marketing Automation
Liquid x Avasta Challenger Index | B2B Products
Edition 2: Consumer Products
Categories include: Athletic Footwear, Headphones, Electric Vehicles, Takeout Coffee