Cx strategy

Bringing to life a Cx strategy and an effective customer experience is a company-wide effort. Having a unified framework of the experience you want to deliver is critical to success. That’s the Cx strategy framework—a foundational definition of your experience vision and the core principles that guide experience design, evaluation and decision-making across the organization.

The Cx strategy framework can be used to inform the design of different activations across touchpoints; the way relationships are built and maintained with customers; the experience customers have with the company’s products or services; and how the company communicates about them.

• Experience vision
• Experience principles

Other Cx services

Customer profiles
Customer journey mapping
Cx blueprint
Cx measurement
Cx service design
Cx activation
Bx, Cx and Ex Qualtrics partner