Media planning and media buying
Media planning and media buying are more complex than ever. With established relationships and the know-how to drive a strong ROI, we leverage our experience and partnerships across various networks. We develop a synchronized, multi-channel custom media plan targeting your ideal customers with a cadence designed to guide them through the customer journey, helping you hit short-term goals while building long-term brand value.
Media planning
- Multi-channel synchronization and optimization
- Audience targeting
- National, local and hyperlocal targeting
Media buying
- TV—linear and OTT
- Online video formats
- Audio—podcast and streaming
- OOH—billboards, transit, venues; physical and digital
- Physical and digital events
- Media sponsorships
- Content development and promotions
Other C+M services
Campaign strategy and planning
Brand campaign management
Research and evaluation
Campaign asset production
Brand campaign tracking