Welcoming Michael “Howie” Howatson as Our New Chief Design Officer: A Vision for Creating Brand Magic
We’re thrilled to announce the addition of Michael “Howie” Howatson as Chief Design Officer at Liquid Agency. With decades of experience working with global brands such as Uniqlo, Fiat Chrysler, and Dick’s Sporting Goods, Howie brings a unique blend of creative leadership and strategic thinking.
A Visionary Leader for Complex Challenges
Howie is a brand, design, and strategic technology trailblazer who thrives on tackling tough business problems with focused innovation and creativity. His leadership style, grounded in transparency and simplicity, ensures that everyone can get on board and get fired up about what’s next.
Having conquered high-pressure, fast-paced environments, Howie has an unparalleled capability to inspire teams when the heat is on. Over the years, he’s masterminded game-changing campaigns and experiences for some of the world’s most recognizable brands. Whether it’s designing a digital-first retail experience or redefining customer engagement strategies, Howie has consistently delivered creative solutions that bring value to customers, businesses, and bottom lines.
Redefining Brand Experiences
For Howie, brand is about experience, expectation, and a moment of pure “wow.”
As he puts it, “You are in competition with the feeling someone had the first time they took an Uber and said, ‘What, that was it? That was magical!’ This becomes the bar your business is measured against. Brand empowers everyone in an organization to make the right decisions, for the right reasons and show up for their customer authentically, consistently, and with quality.”
This vision is rocket fuel for Liquid’s mission to create experiences that blow traditional competition out of the water. We’re all about those unforgettable moments of connection that delight customers and drive category growth. With Howie’s passion for enabling brand magic, we’re gearing up to redefine what brand experience means in the 21st century – and trust us, it’s going to be epic.
Why We’re Excited
“We’re incredibly excited to have Howie join our team,” remarks Scott Gardner, CEO. “His commitment to building exceptional teams and fostering a culture of creativity, inclusion, and openness is exactly what we thrive on.”
With Howie at the helm of our creative team, we’re looking forward to pushing creative boundaries and developing innovative strategies that help our clients thrive in an ever-evolving marketplace. Howie’s focus on authenticity, consistency, and quality will be our not-so-secret weapon for delivering experiences that align business goals, customer expectations, and employee experience.
“Brand builders enable magic, and that’s what we do at Liquid… we create magic that returns business value, delights customers, and feels fantastic,” says Howie. We couldn’t agree more.
With his vision and leadership, we’re confident we’ll continue to push boundaries and deliver world-class creative solutions that matter.
