Owning Your Category: Challenging Leaders & Defending Your Position
An Exclusive Webinar Featuring Forrester
Thursday, October 17 | 10 AM PT / 1PM ET | Live Webinar
Are you ready for 2025? It’s coming faster than you think.
Brands with strong brand momentum and future purchase intent are the ones to come out on top. Whether you’re defending your leadership position or preparing to challenge the industry’s heavyweights, 2025 will be your testing ground. So, what’s your game plan?
Join our expert-led webinar and get ahead of the curve with the tools, insights, and strategies you need to dominate your space in the coming year.
We’ve lined up some of the sharpest minds in the business world to guide you, including:
- Dipanjan Chatterjee, Vice President & Principal Analyst at Forrester
- Edgar Baum, Founder & CEO of Avasta, The Profitable Growth Company
- Dennis Hahn, Chief Strategy Officer at Liquid Agency
Our panel of experts will discuss ways to build brand momentum and defend your position in 2025, while unpacking the critical steps to ensure you’re not just keeping up with the future—you’re shaping it.
Who Should Attend?
Visionaries. Trailblazers. Brands ready to take 2025 by storm.
Agenda
- 10:00am PT – Welcome
- 10:05am PT – Forrester Keynote Address
- 10:15am PT – Moderator Questions + Panel Discussion
- 10:50am PT – Audience Q&A
Featured Panelists
Keynote & Moderator: Dipanjan Chatterjee
Vice President and Principal Analyst at Forrester
Dipanjan is a vice president and principal analyst at Forrester Research, where he leads the brand experience (Bx) and strategy practice. He has appeared on CNN and NPR; been quoted in media like The New York Times, Guardian and Vogue; written for publications like the MIT Sloan Management Review and AdAge; and spoken at events like SXSW and Mobile World Congress.
Panelist: Edgar Baum
CEO at Avasta
Edgar Baum founded Avasta, the Profitable Growth Company in 2019. His 20+ year career spans valuation, corporate & brand strategy optimization and authoring the newest standards on how to measure future value of companies. He is regularly retained by companies in the Fortune 1000 and the top 10 private equity firms.
Panelist: Dennis Hahn
Chief Strategy Officer at Liquid Agency
Dennis Hahn is Chief Strategy Officer of Liquid Agency. For 30 years, Dennis has led strategic brand initiatives for many well-known B2B and Consumer brands—from GE to Nike.
Agenda
- 10:00am PT – Welcome
- 10:05am PT – Forrester Keynote Address
- 10:15am PT – Moderator Questions + Panel Discussion
- 10:50am PT – Audience Q&A