Webinar Recap | Owning Your Category: Challenging Leaders & Defending Your Position
Brands can no longer afford to rely solely on traditional metrics like profitability and market share to gauge success. In…
Thinking
At Liquid Agency, we’re restless whole-brain thinkers and our passion is building brands people believe in. See what's new and on our minds.
Strengthening culture to maintain brand momentum – Part V: Purpose
In this series, I’ve uncovered the critical relationship between employee experience and brand momentum, emphasizing the need for continuous innovation…
Strengthening culture to maintain brand momentum – Part IV: Care
Companies that continuously innovate and evolve their cultures will remain competitive and thrive. A critical part of a positive culture…
Strengthening culture to maintain brand momentum – Part III: Autonomy
Earlier in this series about employee experience and brand momentum, I covered how employees have more choices than ever, spurred…
Strengthening culture to maintain brand momentum – Part II: Agility
Incumbent brands must constantly innovate their organizations’ employee experience to protect from challengers looking to poach talent. What it takes…
Strengthening culture to maintain brand momentum – Part I: Employee choice
A brand’s momentum—a measure of its ranking within its category combined with future purchase intent—is typically considered the responsibility of…