Expanding Boundaries of rapid ideation with GenAI
As creatives, we’re fascinated by what lies at the edge of possible—including the transformative potential of generative artificial intelligence in…
Thinking
At Liquid Agency, we’re restless whole-brain thinkers and our passion is building brands people believe in. See what's new and on our minds.
The momentum paradox: Why challengers win and market leaders fail
Introduction Why do so many market leaders fall from grace? Studies show that over half of Fortune 500 companies will…
16 years of success: Ernest & Liquid Agency
What’s next for a national industrial commodities company after surpassing its 10-year strategic plan and vision? Business longevity isn’t just…
Webinar Recap | Owning Your Category: Challenging Leaders & Defending Your Position
Brands can no longer afford to rely solely on traditional metrics like profitability and market share to gauge success. In…
Strengthening culture to maintain brand momentum – Part V: Purpose
In this series, I’ve uncovered the critical relationship between employee experience and brand momentum, emphasizing the need for continuous innovation…
Strengthening culture to maintain brand momentum – Part IV: Care
Companies that continuously innovate and evolve their cultures will remain competitive and thrive. A critical part of a positive culture…