The momentum paradox: Why challengers win and market leaders fail
Introduction Why do so many market leaders fall from grace? Studies show that over half of Fortune 500 companies will…
Thinking
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16 years of success: Ernest & Liquid Agency
What’s next for a national industrial commodities company after surpassing its 10-year strategic plan and vision? Business longevity isn’t just…
Webinar Recap | Owning Your Category: Challenging Leaders & Defending Your Position
Brands can no longer afford to rely solely on traditional metrics like profitability and market share to gauge success. In…
Strengthening culture to maintain brand momentum – Part V: Purpose
In this series, I’ve uncovered the critical relationship between employee experience and brand momentum, emphasizing the need for continuous innovation…
Strengthening culture to maintain brand momentum – Part IV: Care
Companies that continuously innovate and evolve their cultures will remain competitive and thrive. A critical part of a positive culture…
Strengthening culture to maintain brand momentum – Part III: Autonomy
Earlier in this series about employee experience and brand momentum, I covered how employees have more choices than ever, spurred…