Co-creating visual design
Stakeholder alignment presents a significant challenge for every organization trying to make decisions—only becoming more complicated when more people are…
Thinking
At Liquid Agency, we’re restless whole-brain thinkers and our passion is building brands people believe in. See what's new and on our minds.
Determining Brand Design Strategy
To stand apart and capture the audience’s attention, brands cannot solely rely on subjective preferences regarding design. Instead, design depends…
Tracking your employee brand and employee experience
Brand tracking isn’t exclusive to gathering data on consumer perception of your brand; similar methodologies apply to both how the…
How to leverage brand tracking
If an insight falls in the forest and nobody’s around to act on it, does it matter? Gathering the data…
Components of a successful EVP—Part III: delivery
To briefly return to the first article of this series—if you don’t tell your employee value proposition (EVP) to your…
Components of a successful EVP—Part II: strategy
After developing your employee value proposition (EVP) opportunity perspective through extensive research, it’s time to start building the actual strategic…