Components of a successful EVP—Part I: discovery
An employee value proposition (EVP) is a strategic communications approach that expresses to employees and candidates what the promised value…
Thinking
At Liquid Agency, we’re restless whole-brain thinkers and our passion is building brands people believe in. See what's new and on our minds.
Global enterprise and large account management: human and empathetic foundations for success
Global and large organizations are often mischaracterized as faceless monoliths exclusively operating with rigid adherence to optimized standards and processes…
Optimizing Cx for brand success
Optimizing customer experience (Cx) creates Devotees—a brand’s most engaged customers who intend to continue to support the brand and are…
From brief to campaign—the creative process
A thoroughly researched, strategy-backed and informative campaign brief leads to creativity unfettered. As with all other creative endeavors, the creative…
Get the most out of your brand creative—Know your strategy and broaden perspectives
A brand’s creative relies on its strategy. And much like strategy, creative is rooted in research (e.g., audience, competitors). This…
Mastering the Brand to Demand Funnel & Solving Its Challenges – Gravity’s Not Enough
The brand to demand funnel is visually deceptive. Given everyone’s familiarity with the shape and how funnels work in real…