The almighty campaign brief (and how to make one)
The one element shared by every phenomenal marketing campaign—regardless of how it delivers an impactful, resonant and memorable engagement—is a…
Thinking
At Liquid Agency, we’re restless whole-brain thinkers and our passion is building brands people believe in. See what's new and on our minds.
How to Activate Your Brand Believers
Building your brand believer profile is an exercise in understanding your ideal customer (and employee) audience’s psychographics—or the traits, values…
How to Create a Powerful Brand Mascot Strategy
Mascots play an integral part in bringing many brands to life—from adding humor to campaigns (e.g., most kids’ breakfast cereals)…
Getting Started with Brand Tracking
When it comes to brand tracking, many organizations are likely to default to metrics like clickthrough rates and impressions to…
Podcasts: The fastest-growing media trend in ‘23
It’s safe to say no channel has impacted brands and their media decisions in the 21st century to the same…
How to align employee experience to support desired culture and brand
Employees are the people most familiar with your brand because they interact with it constantly. More importantly, they’re your most…