How To Design Brand Believer Profiles Instead Of Customer Personas
Despite the omnipresence of one-dimensional customer personas, many brands still struggle to precisely identify how to connect their brand to…
Thinking
At Liquid Agency, we’re restless whole-brain thinkers and our passion is building brands people believe in. See what's new and on our minds.
Creating Your Ideal Workplace: 4 Tips for Enhancing Employee Experience
Every organization knows certain desired mindsets and behaviors are needed to achieve business success and stay true to its brand.…
Cx as a brand-led enterprise capability
Creating an exceptional customer experience does more than improve customer satisfaction. It inspires a devoted base of brand believers, which…
EVPs: Expressing and delivering your company’s value
Crafting a rewarding and resonant employee experience is no accident; rather, it’s the result of an intentional and consistent effort…
6 Strategies for Improving the Employee Experience for Remote Workers
Laying the groundwork for a resonant employee experience (Ex) is never easy—but it’s certainly been a more familiar process for…
(Re)approaching customer experience
(Re)approaching customer experience If you ask most organizations to describe customer experience (Cx), you’ll commonly hear something along the lines…