Getting Started with Brand Tracking
When it comes to brand tracking, many organizations are likely to default to metrics like clickthrough rates and impressions to…
Thinking
At Liquid Agency, we’re restless whole-brain thinkers and our passion is building brands people believe in. See what's new and on our minds.
Podcasts: The fastest-growing media trend in ‘23
It’s safe to say no channel has impacted brands and their media decisions in the 21st century to the same…
How to align employee experience to support desired culture and brand
Employees are the people most familiar with your brand because they interact with it constantly. More importantly, they’re your most…
How To Design Brand Believer Profiles Instead Of Customer Personas
Despite the omnipresence of one-dimensional customer personas, many brands still struggle to precisely identify how to connect their brand to…
Creating Your Ideal Workplace: 4 Tips for Enhancing Employee Experience
Every organization knows certain desired mindsets and behaviors are needed to achieve business success and stay true to its brand.…
Cx as a brand-led enterprise capability
Creating an exceptional customer experience does more than improve customer satisfaction. It inspires a devoted base of brand believers, which…