The Rules of Genius #21: Visualize with sketches, models, or prototypes
Our intuitive responses to new problems don’t always work. When you move directly from knowing to doing something, you can…
Tag: Brand Experience
The Rules of Genius #20: Apply aesthetics deliberately
Aesthetics is a collection of tools used to create and appreciate beauty, such as shape, rhythm, contrast, scale, color, and…
How we jumpstart innovation at Liquid
Here at Liquid, we take innovation very seriously. And, if you are serious about innovation we believe you have to…
The Rules of Genius #19: Put the surprise where you want the attention
The rule for surprise is this: Direct the most attention to the most important part of your idea. Don’t sprinkle…
The Rules of Genius #18: Don’t be boring
The most common killer of a great idea is dull execution. Boredom interferes with understanding. It lets the mind wander…
The Rules of Genius #17: Match form to function, function to form
Form doesn’t always follow function. Sometimes it works the other way around. The rule is simply this: form and function…