Lego Serious Play is not a game.
Lego Serious Play is a hands-on, experiential process designed to enhance innovation and business performance. This methodology uses Lego blocks…
Tag: Brand Experience
The Rules of Genius #13: Use a linear process for static elements
The starting point for choosing a process is understanding what kind of system you’re dealing with. Is it simple or…
The Rules of Genius #12: Design quickly, decide slowly
The first eleven rules were concerned with getting the right idea. The next fourteen are concerned with getting the idea…
The Rules of Genius #11: Use beauty as a yardstick
The world’s greatest scientists, philosophers, and artists agree: If an idea isn’t beautiful, it’s probably not innovative. They’re putting a…
The Rules of Genius #10: Wait for the jolt
When the right idea comes along, your emotional brain sends a signal to the rest of your body. It’s a…
The Rules of Genius #9: Approach answers obliquely
The hallmark of innovation is surprise. No surprise, nothing new. Nothing new, no interest. No interest, no value. Therefore, creating…