The Rules of Genius #8: Stay in the dragon pit
The “dragon pit” is the gap between what is and what could be. It’s a space filled with discomfort, darkness,…
Tag: Brand Experience
The Internet of Things: A brand’s new world.
The past 20 years have been a whirlwind of jaw-dropping leaps in technology – especially in the personal technology arena.…
The Rules of Genius #7: Think whole thoughts
The human mind loves either/or choices. We prefer a choice of A or B. Yes or no. Chicken or beef.…
The Rules of Genius Rule #6: Frame problems tightly
There’s a widespread myth that genius needs a large canvas. Yet every creative person knows this to be untrue. Too…
Transactions are now easier than ever.
PayPal started out as the preferred payment method used by the vast majority of eBay users. Throughout its history PayPal…
The Rules of Genius #5: Ask a bigger question
Figure out what type of problem you’re solving. Is it a simple problem? A complex problem? A structural problem? A…