What is a brand awareness campaign? And why is it important to brand building?
As a brand, you want people to know and trust you. When people know and trust you, they support you. …
Tag: Brand Experience
The Benefits of Hiring a Brand Consulting Agency vs. an In-House Team
Your brand defines you. More than a logo and color scheme, your brand is the image that materializes in a…
Heuristics, Ad Psychology & Brand Awareness Campaigns
Every day, we’re confronted by countless decisions, ranging from what outfit to wear to what brand of laundry detergent to…
The ROI of Branding: How to Measure & Why Long Term Brand Building Matters
Recently, marketing teams and industry leaders have shifted their campaign strategies and resources from brand building to demand advertising. Their…
The Best Brands Come in Threes
The best way to grow your business and create long-term value is to align brand experience, employee experience and customer…
Why CEOs Struggle to Keep Their Brands Relevant
“Carly Fiorina has taken a brand that was growing steadily and cast it into chaos – for no good reason,…