Brand strategy and your next brand campaign
Most of us are familiar with what it means to have a strategy: It’s an actionable plan created to achieve…
Tag: Campaigns and Media
Questions to ask when preparing to launch a brand campaign
In part one of our series on brand campaigns, we dove headfirst into the importance of brand strategy. Here, in…
What is a brand awareness campaign? And why is it important to brand building?
As a brand, you want people to know and trust you. When people know and trust you, they support you. …
The Benefits of Hiring a Brand Consulting Agency vs. an In-House Team
Your brand defines you. More than a logo and color scheme, your brand is the image that materializes in a…
Heuristics, Ad Psychology & Brand Awareness Campaigns
Every day, we’re confronted by countless decisions, ranging from what outfit to wear to what brand of laundry detergent to…
Paid Media For Your Brand Awareness Campaign
Brand awareness is an essential growth ingredient along the consumer path to conversion. It’s the first step of the marketing…