The ROI of Branding: How to Measure & Why Long Term Brand Building Matters
Recently, marketing teams and industry leaders have shifted their campaign strategies and resources from brand building to demand advertising. Their…
Tag: Campaigns and Media
Paid Media Campaigns & Implicit Learning
Advertising, as a discipline, has a specific goal—to seduce your brain, influence decision making and inspire action by triggering a…
Content: The Roadmap To a Successful Media Campaign
In the world of marketing, realizing a successful media campaign is a multi-faceted endeavor that requires skill, finesse, research and…
Using a Social Media Strategy For B2B
In 2005, just 5% of American adults used social media compared to 50% in 2011. That number has continued to…
5 Social Media & Business Tips From A Social Media Strategist
Learn the ins and outs with Liquid Agency’s Senior Social Media Strategist Ashley Heinonen. Social media became mainstream with the…
Media Strategy and Pandemic: The Certainty of Uncertainty
What a surreal time it has been. Or still is. The pandemic has distorted all sense of time. But one…